Archive for September, 2011

Cupcakes at Victory In Pink at St. Johns Town Center October 1

Thursday, September 29th, 2011

Saturday October 1st SweetByHolly will be creating a cupcake display and custom tower of cupcakes for the Victory in Pink VIP event in Jacksonville at 8pm in front of Tiffany & Co. in the St. Johns Town Center to raise breast care awareness and support St. Vincents HealthCare. We will be doing a live raffle for mini cupcakes as well as serving the guests pink ribbon designed mini cupcakes!

Details on the Event:

Join St. Vincent’s HealthCare and the St. Johns Town Center for a celebration of women who have fought breast cancer on Saturday, October 1st. The noon – 7 p.m. events are free and open to the public! From 12 p.m. to 3 p.m. enjoy fashion shows featuring the latest Fall styles and a Winter preview, Take advantage of giveaways from St. Johns Town Center retailers and partners …as well as free makeovers and massages. 4 p.m. – 7 p.m. will feature Breast Cancer survivor fashion shows and education, • Free health screenings: blood pressure, cholesterol and glucose, free samplings from Cantina Laredo, Ted’s Montana Grill, Maggiano’s, Kilwins and Smoothie King, free makeovers from Sephora and massages from Natural Body Spa & Shop, free bounce houses for the kids & face painting at the American Cancer Society booth. 8 p.m. – 9:30 p.m. is the VIP After Party! Tickets are just $25. Proceeds benefit Cancer Services at St. Vincent’s HealthCare through the St. Vincent’s HealthCare Foundation. Enjoy hors d’oeuvres from Cantina Laredo, gourmet cupcakes from SweetByHolly, a champagne toast, music, dancing and a preview of Winter fashions from St. Johns Town Center retailers. Purchase your tickets at

Tickets can be picked up at the Mall Management office of the St. Johns Town Center located behind Pottery Barn Kids, Monday through Saturday, 8:30 a.m. – 5 p.m. Visit for more information.

Cupcake Trunk Show at Thread Winter Park October 10

Thursday, September 29th, 2011

Fashionistas! We all know Miss Holly loves fashion so she teamed up with one of her favorite boutiques on Park Avenue to design a fashion-inspired creation for Park Avenue Fashion October 10-16. For opening day October 10th Miss Holly will be making a peacock inspired cupcake creation to be displayed in the window at Thread Winter Park for their Cupcake Trunk Show!

At the trunk show you can enjoy complimentary cupcakes and mix and match your favorite styles, sizes, color options!

Click here for a sneak peak of what Thread has in store for Park Avenue Fashion Week!

Become a fan of THREAD on facebook for more updates on their events.

Pumpkin Cupcake Available Oct 1 – Nov 23

Sunday, September 25th, 2011

The Sweet chefs have created a delectable pumpkin cupcake to sell in store at BOTH locations for the fall season. From October 1st through November 23rd you and your loved ones can get ready for the season and indulge in this Sweet fall creation.

It will be a pumpkin cupcake with a ginger snap crust, our delicious cream cheese icing and fall sprinkles!

SweetByHolly Jacksonville Grand Opening Girls On The Run Fundrasier

Sunday, September 25th, 2011

Thank you to everyone who came out to support the SweetByHolly Grand Opening in St. John’s Town Center Jacksonville!!! We raised over $8,000 for Girls on the Run at our Grand Opening! Official check ceremony will be Tuesday at the store. We had a great opening an met hundreds of wonderful people from JAX. Our SweetByHolly team and Miss Holly are grateful for the support we received at our opening event.

Now it’s down to business and tomorrow is Mini Mania Monday! All mini cupcakes for only $1 followed by Catch-22 Tuesday with our self-serve frozen yogurt (12 flavors and 48 toppings) available for JUST $.22 per oz (valid in Jacksonville only)!

Looking forward to seeing all our new friends in JAX soon……

Grand Opening Event for the new SweetByHolly Jacksonville store September 24

Monday, September 19th, 2011

Join us at the Grand Opening of the all new SweetByHolly store in St. John’s Town Center in Jacksonville, Florida Saturday September 24, 2011 starting at 10am!

We open the doors at 10am and will be giving away a free mini cupcake to the first 150 people who show up for our Grand Opening. There will be hourly drawings for gift certificates for one dozen mini cupcakes as well. So make sure to fill out the raffle card as soon as you arrive!

All of the purchases that day will be donated to Girls On The Run.

Click here for the full press release.

Miss Holly appearing on “Cupcake Confidential” in October

Wednesday, September 14th, 2011

Miss Holly will be making another TV appearance! This time on the Cooking Channel on a pilot for a show called Cupcake Confidential! Tune in starting October 23 at 8pm eastern, see below for additional dates.

We encouraging all Miss Holly’s fans to contact the Cooking Channel and let them know you want to see more of her on the show! Read the description below and tune in for Miss Holly episodes on the following dates:

  • October 23, 2011 8PM
  • October 23, 2011 12AM
  • October 28, 2011 10PM
  • October 28, 2011 2AM
  • October 29, 2011 9AM
  • October 30, 2011 5PM

*all times Eastern

Brighthouse Cable customers click here to see the channel listing for your county. Also see our channel guide below or please check your local TV listing for the Cooking Channel.

Show your love for Miss Holly and Sweet by contacting the Cooking Channel via facebook, twitter and email.
Contact Us form on

Visit the Cooking Channel website for more information.

Dralion Winning Cupcake

Tuesday, September 13th, 2011

The flavor of Josephine’s winning Dralion by Cirque du Soleil themed cupcake is Lemon Blueberry!

The Cirque Du Soleil cupcake couldn’t be just any one of our great tasting flavors. It had to be something new and exciting, maybe a little exotic. So our Sweet Chef Sarah whipped up an amazing Lemon Blueberry cupcake by using our white cake infused with sweet blueberries and our all natural lemon pieces, then topped it off with our lemon and white chocolate buttercream.

The best part is this cupcake is not only featured on Monday only! We will be offering it from now til the 24th of September!

Be sure to attend one of the best traveling shows in the world Cirque du Soleil Dralion will be at the UCF Arena from  Sep 21, 2011 – Sep 25, 2011. Tickets and more information here.

SweetByHolly Jacksonville Store Opening (Press Release)

Monday, September 12th, 2011

The time has come for us to make this wonderful announcement! The all new SweetByHolly store in St. John’s Town Center in Jacksonville, Florida will be opening it’s doors to the pubic on Saturday September 24! All of the purchases that day will be donated to Girls On The Run. See below for the full press release!




So many cupcakes so little time!

JACKSONVILLE, FLA. – (September 8, 2011) – Miss Holly, aka Hollis Wilder, is coming to St. John’s Town Center with her gourmet cupcake and frozen yogurt concept, SweetByHolly. Wilder is a two-time winner of Cupcake Wars, on the Food Network. Her popular store in Waterford Lakes Town Center, Orlando was recently the location for a Food Network pilot set to air in October. A longtime savory chef to the stars in Los Angeles before relocating to Florida, Wilder recently signed with Abrams Publishing out of NYC to write a cookbook in which she is taking the cupcake craze to the next stage of its development by attempting to revolutionize this American Classic. After considering a multitude of expansion options, Wilder says the decision to come to JAX was made for her when key staff indicated an interest in returning home to Jacksonville and Simon Properties offered her a prime spot for SweetByHolly at the Town Center. The new store will offer 30 flavors of gourmet cupcakes baked from scratch daily, along with 12 flavors of self-serve frozen yogurt and 48 toppings. Just like in Orlando, SweetByHolly will offer online ordering and delivery in the metro area via a refrigerated cupcake truck which Wilder says will have her picture on the back of it, just like the one in Orlando. One way or another, Jacksonville will be seeing a lot of Miss Holly soon! The store’s grand opening, Saturday, September 24th, will be a fundraiser with 100% of the proceeds going to local non-profit, Girls on the Run.

CONTACT: Barry Wilder –

Cirque du Soleil Cupcake Design Contest WINNER Announcement!

Wednesday, September 7th, 2011

After careful thought and much discussion, the Sweet Kitchen finally picked Josephine P as the winner for the Cirque du Soleil Dralion inspired cupcake!

As the winner Josephine will receive 4 front row tickets and a backstage tour for the Saturday, September 24th Cirque du Soleil Dralion show at the UCF Arena! Just because we appreciated your efforts so much, you will also be receiving a free Dozen of our mini cupcakes!

But we couldn’t just stop there. The chef’s also picked 3 runners up to receive a free dozen of mini cupcakes each. Those runners up are Blaine B., Victoria R., and Elise M.  There were still many more that were very creative, that easily could have won a prize.

Thank you for all of your entries! Stay tuned for more contests to come!

Be sure to attend one of the best traveling shows in the world Cirque du Soleil Dralion will be at the UCF Arena from  Sep 21, 2011 – Sep 25, 2011. Tickets and more information here.

Firehouse Cupcake Delivery on September 11

Tuesday, September 6th, 2011

In remembrance of all the firefighters who lost their lives during September 11 SweetByHolly is donating cupcakes to local firehouses to say thanks for all that they do! Firefighters put their lives on the line everyday to keep our families, friends and neighborhoods safe so we decided to take our Sweet truck on the road for 9/11 and deliver cupcakes to a few fire stations across Orlando.


Fire Station 3
2406 Elizabeth Ave Orlando

Fire Station 5
1818 South Orange Ave Orlando

Fire Station 6
3113 East Robinson Street Orlando

Fire Station 14
5450 South Econ Trail Orlando

Fire Station 16
110 Andes Ave Orlando

Oviedo Fire Department
400 Alexandria Blvd Oviedo

Winter Park Fire Department
343 West Canton Ave Winter Park

Maitland Fire Department
1776 Independence Ln Maitland