Archive for June, 2010

Available soon – Shipping Sweet! Cupcakes Nationwide!!!

Wednesday, June 23rd, 2010

Hey Everyone! Great news! We have been testing out our mailing of our cupcakes around the country with our new system and we are happy to announce that in a few weeks, YOU will be able to order Miss Holly’s cupcakes and have them shipped to your home :) It will be as if you just walked into our shop in Orlando and had purchased a dozen minis :) The kicker is, you probably live in Texas!

Keep a very close eye out to when we will be starting this great new venture and how you can participate in the offering of our cupakes, nationwide!

Here is an email from one of our devoted fans, looking forward to this idea taking off!

Sarah wrote:


I am a huge fan of Sweet! cupcakes.  I went to UCF and have enjoyed
the treats since the store on Alafaya opened.  Now that I am done with
school I am working up in Delaware and anxiously awaiting national
shipment of these cupcakes!!  Do you have any idea when that will be?
And is there a way to keep posted on that date so I can order as soon
as the option becomes available??  Thanks so much!!! I LOVE your
cupcakes!! And congrats on winning the Lopez golf tournament cupcake
showdown on cupcake wars!

Sincerest regards,

Interview with Orlando Sentinal’s T.V. Guy: Hal Boedeker and Miss Holly!

Saturday, June 19th, 2010

Check out the interview with Hal and Miss Holly from July 11th, leading up to her premeire on Cupcake Wars!

‘Cupcake Wars’ gives Orlando baker a Sweet! showcase <— Direct link to article!

‘Cupcake Wars’ gives Orlando baker a Sweet! showcase

Posted by halboedeker on June, 11 2010 10:58 AM

Salmon cupcakes, anyone?

Orlando baker Hollis Wilder puts over that improbable concept in “Cupcake Wars,” which previews at 10 p.m. Sunday on Food Network.

“It’s not something I’ll sell in my store,” Wilder says of the salmon concoction. “It’s one of those cupcakes you make and serve immediately. It was divine — a lemon-scented cake. You bite into the cake. It fills your senses.”

Wilder hopes her appearance on “Cupcake Wars” bolsters her store Sweet! in Waterford Lakes Town Center. The store, which also sells yogurt, celebrates its 2nd anniversary in July.

“I’m from Los Angeles,” Wilder says. “I was a chef to celebrities in Los Angeles. When I moved here, and the Food Network called my store in Waterford Lakes, I laughed my way all the way back to Los Angeles. It’s beyond hysterical.”

“Cupcake Wars” pits four bakers in a three-round contest. In Sunday’s show, the bakers compete for $10,000 and the chance to prepare cupcakes for a charity golf tournament thrown by comedian George Lopez and his wife, Ann. Wilder knows how to please celebrities; she has cooked for Jay Leno, Kevin Costner, Tom Cruise and the Rolling Stones.

Wilder logs a lot of time in the “Cupcake Wars” episode, but she didn’t fix any of the cupcakes she makes at her store. She credits her success to that risky salmon cupcake in the first round.

“It was my chance to think outside the box,” she says. ”I love competing against myself. Yes, it was a competition show, but I need to put myself in a position where I’m fighting to come up with something new.”

Cupcake Wars!

Friday, June 18th, 2010

On Tuesday, July 13th @ 9P.M. Food Network is airing to the new, exciting and delicious show, Cupcake Wars and Miss Hollis Wilder (Miss Holly) will compete in the competition!  Watch with all the cupcake lovers across America as 4 Bakeries face off each week to a themed challenge, 3 elimination rounds and 1 winner. So sit back with a tasty 4 Pack of Minis or Frozen yogurt from SWEET! and let the Challenge BEGIN!!!

Cupcake Wars Food Network Ad!

Click on link above to view the commercial for Cupcake Wars!

Sweet! Nothings

Thursday, June 17th, 2010

Every week, we ask our fans on Facebook and Twitter to submit their favorite or most creative Sweet! Nothing. For example:

“Only thing better than a dozen roses is one dozen cupcakes from Miss Holly!”


“Cupcakes are little pieces of heaven….send your mouth to paradise!”

And every week, we chose a winner and that winner receives a certificate for one dozen of Miss Holly’s famous mini cupcakes!

For this week’s winner, we chose Elizabeth B. from Sarasota, FL! Her submission was: “It’s Delightful, It’s Delicious, It’s De-Holly!”

Join our Facebook group @ and have your chance of getting your quote posted and winning a Sweet! treat :)

Disclaimer: All submissions of Sweet! Nothings become sole property of Sweet! By Holly and may be used in future publications.

Ideal Woman by Allie Pohl

Thursday, June 17th, 2010

Check out Miss Holly’s friend’s blog at

Miss Holly’s friend, Allie Pohl, is a jewelry designer and just recently had a necklace party in Winter Park, FL featuring her jewelry :) Check out Miss Holly adorned in one of Allie’s creations!

Miss Holly adorned in Ideal Woman by Allie Pohl

Miss Holly Appears on Fox 35′s Good Day Show!

Tuesday, June 15th, 2010

On Tuesday, July 15th, Miss Holly appeared on Fox 35′s Good Day Show to talk about her appearance and win on the new Food Network Show, Cupcake Wars! Show aired this past Sunday and will air again on July 13th @ 10P.M! Make sure to catch Miss Holly win the prize with her salmon cupcakes and amazing display!

Double click on the video to make full screen!

Thank You Everyone For The Support!!!

Monday, June 14th, 2010

Below are some congratulatory messages received from our old and new Sweet! customers!

From Alice and Keith in Titusville, FL:

You made the central Florida proud with your work on the first segment of Cupcakes War (shown June 13, 2010)!!
While watching the program, I had to know where your store was located in Orlando and was pleasantly surprised to note that you are on the east side - near Titusville!!!!
So, we’ll just have to make a trek there VERY soon to pick up a sample dozen or 1000 of your masterpieces! :-)
Once, again, congratulations on winning the first Cupcake War.
Alice & Keith
Titusville, FL

From The Pro-Portionally Designed Blog:

Congratulations to last night’s winner, owner of Sweet! bakery in Orlando, Florida, Hollis Wilder. From the moment that woman dared to try a lox cupcake I was in her corner and now can only think of finding a way to score such a sweet sweet treat!

From Rick C. of Orlando, FL:

Congrats. I couldn’t believe it when I saw your guys on Cupcake Wars. I had actually turned to my wife before it came on and said “Sweet should go on here” and next thing I know you guys are winning!

Miss Holly wins Cupcake Wars on the Food Network!!!

Sunday, June 13th, 2010

Miss Holly competed in the premeire episode of Cupcake Wars on
the Food Network tonight. Competitors from cupcake shops around the
country competed for the chance to have their cupcake featured at the
George and Ann Lopez’s Charity Golf Tournament.
Miss Holly won and had her cupcakes featured! The pictures below are
from the tournament.

Cupcake Wars!!

Sunday, June 13th, 2010

Tonight at 10 p.m. on Food Network is the preview to the new, exciting and delicious show, Cupcake Wars!  Watch with all the cupcake lovers across America as 4 Bakeries face off each week to a themed challenge, 3 elimination rounds and 1 winner. So sit back with a tasty 4 Pack of Minis or Frozen yogurt from SWEET! and let the Challenge BEGIN!!!

Cupcake Wars Food Network Ad!

Click on link above to view the commercial for Cupcake Wars!